Public relations for the modern lifestyle, travel & charity brand.
Gather is a public relations agency dedicated to building creative and compelling brand stories and campaigns for our clients. Through meaningful partnerships, we elevate our clients to new heights through our modern and integrated approach to communications.
Our teams in Vancouver and Toronto have over 15 years of experience, and specialize in public relations, media relations, digital media and social media.
Our Team
JORDEN HUTCHISON
She/Her Co-Founder & Managing Director
Jorden is an accomplished communications professional who brings more than 15 years of experience overseeing the media relations, public relations and marketing programs for top travel, hospitality and lifestyle brands.
Jorden’s experience includes working for leading travel brands such as Fairmont Hotels & Resorts and Four Seasons, followed by more than six years at acclaimed destination marketing organization Destination Vancouver. First working with the Travel Trade team, shortly after she was recruited to the Media department where she oversaw the North American media relations portfolio. During her time on the team, Jorden assisted with bringing 400+ print, broadcast and digital media to Vancouver annually, and planned and executed the media relations initiatives for a number of large-scale city events like the Dine Out Vancouver Festival and FIFA Women’s World Cup.
Afterwards, Jorden worked for various boutique and global PR agencies at the senior manager and director level, followed by running her own PR consultancy for five years. Her extensive marketing communications and public relations experience has led her to oversee the PR initiatives for many world-class destinations, hotels and resorts, wineries, restaurants, health and wellness brands, and more.
She is proud to focus on industry leaders specializing in sustainability initiatives and who strive to make the world a better place. In her free time, she can be found eating her way around the city, drinking a glass of B.C wine and road tripping with her young family.
GEMMA BISHOP
She/Her Co-Founder & Managing Director
Gemma Bishop is an experienced PR & communications professional with a wealth of media and industry relationships. Gemma has spent nearly 15 years sharpening her expertise in hospitality, charity, lifestyle, fashion, and tourism PR.
With a zest for food & beverage, travel, art & design, fashion and beauty, Gemma specializes in lifestyle PR and has represented an impressive roster of regional, national, and international clients spanning Tiffany & Co., MaxMara, Rosewood Hotel Georgia, Indigenous Tourism BC, parq Vancouver, Chapters Indigo, ecologist, AG Hair, TWG Tea, nude beverages, Burdock & Co, and Savio Volpe.
Gemma is passionate about being connected with her community and giving back to inspiring and meaningful causes. Over the years, she has worked on various charity events and fundraisers, including the Children’s Wish Foundation of Canada, Arts Umbrella, Chefs’ Table Society of British Columbia, Vancouver Hospice Society, Cause We Care Foundation, Vancouver Aquarium, and the Sarah McLachlan School of Music. In addition to representing Ronald McDonald House BC & Yukon, Gemma is also the Vice Chair of the organization’s signature annual fundraising gala: A Night to Dream.
SASCHIE MACLEAN
She/Her Associate, Public Relations, Vancouver
Saschie has worked in marketing and communications for over a decade. Starting her career at a PR agency in New York City she has worked with clients across multiple lifestyle industries in the media capital of the world. Most recently she focused on travel and hospitality having been in-house at Destination Vancouver for five years. This role cultivated extensive high-profile media contacts and relationships locally in Vancouver, throughout the US and in Mexico. She regularly represented Destination Vancouver in-market at conferences and activations, always sharing the engaging stories of the city.
In addition to her work in communications she is a freelance travel writer and is the founder of the fitness brand Formation Studio, located in Mount Pleasant.
ANNABELLE LOI
She/Her Associate, Public Relations, Vancouver
Born and raised in Vancouver, Annabelle spent most of her adult life as a nomad, exploring and living in cities abroad. After graduating from BCIT (British Columbia Institute of Technology), with a focus in Public Relations and Events Marketing, she has spent the last several years working at various boutique and national agencies working in PR, influencer and affiliate marketing. She also brings 18 years of experience in the fashion industry with a BDes from Toronto Metropolitan University (formerly Ryerson University). With her diverse experiences in a multitude of industries, Annabelle has developed strong relationships with high value content creators and key media contacts across Canada. Her client experiences include national brands such as: Dandurand, Univins, Evive Nutrition, The Unscented Company, Martini Film Studios, The Make Nice Company, Saje, Mercedes Benz and more. When Annabelle isn’t busy organizing the world around her, you can find her documenting her exploration of the BC mountains and getting creative with her jewellery making as well as her passion for photography.
JESSICA NAPIER
She/Her Associate, Public Relations, Toronto
Based in Toronto, Jessica Napier is a seasoned public relations professional, writer and editor with nearly 15 years of experience working in communications roles across two of Canada's major urban markets.
Throughout her career she has collaborated with a diverse roster of top-tier lifestyle brands, helping clients harness the power of traditional and emerging media to share compelling storytelling content and execute results-driven promotional campaigns. Past and present clients include domestic and international tourism boards, independent restaurants and hospitality groups, fashion retailers and more.
In addition to her PR expertise, Jessica has built a successful writing and editing career. She served as a City Editor for Yellow Pages in Toronto and Vancouver and her freelance writing has been published in a wide range of consumer newspapers, magazines and digital outlets. Highlights include Sunday Times Travel Magazine, NUVO, Toronto Life, Chatelaine, CAA Magazine and Metro newspapers, where she served as a weekly columnist for four years.
She holds a joint Masters Degree in Communications and Cultural Studies from Toronto Metropolitan University and York University.
TYRON HARKISS-FOSTER
He/Him Associate, Public Relations, Toronto
Tyron Harkiss-Foster is a PR architect, storyteller, and brand builder with a knack for making headlines—literally. With 8+ years of experience in PR, marketing, and brand development, he’s the force behind press hits in ELLE, Vogue, Architectural Digest, Forbes, The Globe and Mail, The Vancouver Sun, Goop, and more.
Before diving into the world of PR, Tyron wore many hats—marketing director, social media manager, storyteller, and photographer—honing his ability to shape brand narratives from every angle. His client roster over the years includes Smash + Tess, Brixton, Orangetheory Fitness, The Cut Design Academy, Nude Beverages, VIGYL, Interior Design Show, West Coast Modern Homes, Burgers Architecture, Fitness World, Startec Dynamics, The Polygon Gallery, and more.
Deeply connected to fashion, culture, and design, Tyron doesn’t just shape brand identities—he amplifies them. With a strategic mind and a storyteller’s heart, he transforms vision into impact, ensuring brands don’t just exist but dominate conversations. Whether crafting pitch-perfect narratives or securing top-tier media placements, he’s the guy who makes sure the right people are talking about you—for all the right reasons